The best and most successful brands know how to build strong relationships with diverse and multicultural customers and guests better than their competition. They learn and know how to leverage cultural knowledge to drive sales and improve their customer and guest experience. 

Optimizing your organization's culture takes time and effort, but is a worthwhile if not critical investment towards your organization’s viability. Organizations that are culturally competent will experience enhanced customer satisfaction, good word of mouth, increased sales and more repeat business. On the other hand, cultural intelligence in the work place will result in greater employee satisfaction, improved productivity, reduced sick days and greater retention, all of which will result in a healthier bottom line.